CARS.com

Whether it’s on smartphones, tablets or computers, Cars.com influences shoppers to choose your dealership for vehicles or service. BaseDrive, the core online advertising package from Cars.com, puts your dealership in front of a growing, high-quality audience wherever and whenever they’re shopping.

Cars.com Connects You with Car Shoppers

At any point, only 11% of households are shopping for a car. Cars.com targets in-marketing shoppers and helps you reach them during their purchase decisions

NEARLY HALF of all vehicles sold in the U.S. during a nine-month window were to shoppers who had visited Cars.com

Mobile is the Method of Choice for Research

• 81% used a smartphone for auto research and shopping
• 25% only used a smartphone
• 62% of auto shoppers use their mobile device on your lot

BaseDrive

Influence In-Market Audience

• 91% of Cars.com's audience haven't decided on make/model
• 95% of Cars.com's audience haven't decided where to buy
• 81% of Cars.com's audience are currently in market for a vehicle

Stand Out From the Competition

• 80% of Cars.com shoppers are accessing information about specific dealerships, not just inventory
• Differentiate your dealership and get shopper consideration with Dealer Reviews and the Dealer Profile Page

Showcase Your Inventory

• Cars.com is the most useful site for vehicle comparison
• Drive awareness of your vehicles with photos, video and seller's notes
• Connect with shoppers using chat

Source: Cars.com & J.D. Power Information Network (PIN) for the period of January - July 2014