Whether it’s on smartphones, tablets or computers, influences shoppers to choose your dealership for vehicles or service. BaseDrive, the core online advertising package from, puts your dealership in front of a growing, high-quality audience wherever and whenever they’re shopping. Connects You with Car Shoppers

At any point, only 11% of households are shopping for a car. targets in-marketing shoppers and helps you reach them during their purchase decisions

NEARLY HALF of all vehicles sold in the U.S. during a nine-month window were to shoppers who had visited

Mobile is the Method of Choice for Research

• 81% used a smartphone for auto research and shopping
• 25% only used a smartphone
• 62% of auto shoppers use their mobile device on your lot


Influence In-Market Audience

• 91% of's audience haven't decided on make/model
• 95% of's audience haven't decided where to buy
• 81% of's audience are currently in market for a vehicle

Stand Out From the Competition

• 80% of shoppers are accessing information about specific dealerships, not just inventory
• Differentiate your dealership and get shopper consideration with Dealer Reviews and the Dealer Profile Page

Showcase Your Inventory

• is the most useful site for vehicle comparison
• Drive awareness of your vehicles with photos, video and seller's notes
• Connect with shoppers using chat

Source: & J.D. Power Information Network (PIN) for the period of January - July 2014