Display / Retail:
At The Kansas City Star, we want to help you grow your business. Let us assist your business with our array of products that reach your target audience. Check out the online version of our print product here
When your marketing efforts need to stand out, our specialty products and marketing opportunities showcase your message in a new way. The Star delivers your message with impact, resulting in increased sales and visibility.
Targeted Sections: The Kansas City Star publishes a variety of special-interest sections produced by the newsroom and by our Targeted Sections Department throughout the year.
Vendor Sections: When your business or group has a story to tell, our Vendor Department can assist by tapping into the advertising dollars of product and service providers you work with.
Adscapes and Unique Ad Opportunitities: Adscapes are uniquely shaped ads that make your message stand out in a whole new way.
Star Notes: Star Notes are front-page, removable, reusable notes that make your message stand out. They allow readers to take your message with them.
Direct Mail Marketing: Star Direct is the direct-mail arm of The Star and can be your partner for all your direct marketing needs. Star Direct provides prospect lists, target analysis, in-house creative talent, design development, printing and postal optimization, response tracking and program management - all in one stop.
Co-op Advertising: Extend your marketing frequency through shared costs. The Star's co-op advertising department will access co-op funds, develop co-op-approved ads and process claim and billing forms to provide a seamless co-op advertising experience.
Total Market Coverage Inserts: Inserts are a destination for readers and one of the most read sections of The Kansas City Star. Whatever you sell, there's an insert reader who is in the market for your product or service, looking for your message. Whether your message is delivered as a preprint or Star print-and-deliver insert, you can target your message - to subscribers, non-subscribers, metro-wide or down to the Zip code.
INK: Ink and inkkc.com are the best print and online sources to reach the 21- to 34-year-old audience in Kansas City. Ink has a reach of 400,000 Kansas City area people.
KC Weddings: KC Weddings is Kansas City's premier wedding resource.
Spaces: Kansas City's fine home design and lifestyle magazine captures the best of fine living.
The Phoenix Newsletter: The Phoenix Newsletter was started in the 1966 by The Phoenix Society and Community Center as the first LGBT publication in Kansas City. We honor that tradition today with a new bi-monthly insert in Ink Magazine. The Phoenix Newsletter will reach more than 115,000 Ink readers (50,000 copies) with additional 5,000 copies for extra distribution and restocking around Kansas City and neighboring communities.
Source - Scarborough 2014