158 Million u.s. adults read content from newspaper media (Across all platforms) each week.

Source: Scarborough Research (NAA.org March 25, 2013)


349,500 adults are looking for a vehicle in Kansas City. 

Base: 1,873,200 adults in the Kansas City DMA    Source: Scarborough Research 2015, Release 1


95% of shoppers use digital channels to research.

Source: Millward Brown Digital/Google Vehicle Shopper Path to purchase Study, September 2013


Millennials accounted for 26% of new-vehicle sales.

Source: J.D. Power Information Network (PIN) for the period of January - July 2014


16 Minutes, 49 seconds is the average amount of time a person spends watching VIDEO ADS each month

Source: http://www.forrester.com/James-L-McQuivey,-Ph.D.


banner ads increase in site visitation by 300%

Source: www.vantagelocal.com


High-impact ads get 2-3x greater interaction rates and time spent than other ads

Source: www.vantagelocal.com


Email marketing has an ROI of 4,300%

Source: www.customerminds.com