OUR REACH HAS NEVER BEEN BIGGER
158 Million u.s. adults read content from newspaper media (Across all platforms) each week.
Source: Scarborough Research (NAA.org March 25, 2013)
349,500 adults are looking for a vehicle in Kansas City.
Base: 1,873,200 adults in the Kansas City DMA Source: Scarborough Research 2015, Release 1
95% of shoppers use digital channels to research.
Source: Millward Brown Digital/Google Vehicle Shopper Path to purchase Study, September 2013
Millennials accounted for 26% of new-vehicle sales.
Source: J.D. Power Information Network (PIN) for the period of January - July 2014
16 Minutes, 49 seconds is the average amount of time a person spends watching VIDEO ADS each month
banner ads increase in site visitation by 300%
High-impact ads get 2-3x greater interaction rates and time spent than other ads
Email marketing has an ROI of 4,300%